A new report conducted by ProVeg International has found that a strong majority of consumers in the UK want their government to subsidize non-animal alternatives to meat and dairy.
The report, titled Plant-Based Price Parity: Exploring Consumers’ Willingness to Pay for Plant-Based Food Products, found that 59% want government subsidies on meat and dairy alternatives as a means of lowering their costs. The report also found that 70% believe plant-based foods are more expensive than their animal-based counterparts.
According to the survey, 49% of respondents stated that they would choose plant-based food products if they were cheaper than the animal-based equivalent. A price reduction for plant-based burgers could increase their sells by 134% while decreasing beef sales by 14%.
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