According to new data conducted and released by the research firm IBISWorld, the consumption of meat in Australia has dropped to its lowest point in 25 years. Furthermore, the research shows that an additional 10% drop in meat consumption is expected this year.
Pork consumption has seen the largest decrease in recent years, potentially due to the growing concerns regarding its health implications. However, overall meat consumption has dropped to around 99.5 kilograms annually, its lowest point since 1996
In addition to health concerns, price may play a large factor.
“The domestic price of meat has risen at an annualized 3.1 percent over the past five years, driving more consumers to seek vegetarian alternatives”, says IBISWorld’s Senior Industry Analyst, Suzy Oo. “This has expanded target markets for plant-based products beyond vegans and vegetarians.”
In addition to price and health, the environment is yet a third factor driving down meat consumption rates. According to recent reporting, the public’s concerns regarding the environment has risen by an average of 1.2 per cent annually over the past five years.
Another potential factor in this significant drop: In 2019, the Australian Heart Foundation updated its dietary guidelines to recommend people reduce their consumption of red meat.