Jun 18

Beyond Meat Launching “Meatier” Version of its Burger With Marbling

Beyond Burger has become a hit across the U.S. and other countries, but with competition like the Impossible Burger they continue to iterate and improve, and will be releasing a new version over the next few weeks.

According to Beyond, the new version of their burger will include marbling that “melts and tenderizes like beef” and has a more “neutral flavor and aroma” (potentially removing the “Beyond aftertaste” that some have complained about). Overall the change is meant to make the Beyond Burger “closer to beef than ever before.”

According to Beyond’s website, they “believe in a better Beyond. A Beyond that’s always striving for more. That’s, why we created the new, MEATIER Beyond Burger.”

They state that “With mouthwatering marbling, a meatier chew, and all the juicy, GMO-free deliciousness you loved in the original, this new burger is closer to beef than ever before”.

According to Ethan Brown, Beyond Meat Founder and CEO, “The new Beyond Burger is the next step in our journey toward building meat directly from plants that delivers a consumer experience indistinguishable from its animal protein equivalent.” However, Brown says that this is not the “end game”, and they they will continue to improve their burgers and other products as time moves forward.


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The Vegan Herald, launched in 2015, is a vegan news and information website.

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