Impossible Foods has announced that their raved-about Impossible Sausage – which is meant to mimic the flavor and texture of pork sausage – is coming to around 13,000 grocery stores across the United States in the coming weeks.
Impossible Sausage will eventually be located at essentially all of the locations that currently carry Impossible Burger, which includes Kroger stores, Safeway, Walmart and many others.
Up until this point getting a hold of Impossible Sausage has been a challenge, with it available at select restaurants such as Starbucks and Jamba. This will be the first time the sausage has ever been made available as grounds, meaning consumers can form it however they choose.
“At Impossible Foods, we’re intent upon delivering on what consumers demand from meat, but without the compromise inherent in the use of animals for food production,” says Impossible Foods’ President Dennis Woodside said. “With our latest Impossible Sausage product for retail, we’re doubling down in our efforts to reach every home cook looking to satiate their cravings for sausage. We are excited to see what consumers cook up.”
Woodside says that after conducting some research using taste testers they found that two thirds said Impossible Sausage tasted as good as or better than pork ground sausage.
Impossible Sausage will come in two flavors, savory and spicy, and will retail for $5.99 for a 14-ounce pack.