Apr 18

Kraft Heinz Invests in Five Startups, All Vegan

Kraft Heinz has unveiled the five food startups that will benefit from their Springboard program, and every one of them are vegan.

Kraft Heinz is a massive company which owns numerous mainstream brands such as Planters, Ore Ida, Jell-O, Oscar Mayer, Kool-Aid and many others. Their 16-week Springboard program, taking place in Chicago, supports five food startups by giving them $50,000 in starting capital, while increasing their networking and mentorship access. They’re also given the opportunity to earn an additional $50,000 in capital.

This five company’s participating in this year’s program are:

  • Origin Almond: Cold-pressed “almond juice” with interested flavors like lemon ginger, Thai coconut piña-colada and “iced lemon chai.
  • BRAMI: A company specializing in “Italian Snacking Lupini Beans”. Lupini beans are yellow legume seeds.
  • Blake’s Seed Based: Vegan protein bars.
  • Tiny Giants: Specializing in coconut-based yogurt pouches.
  • Ka-Pop!: A company focused on ancient-grain pop chips.

“We had an incredibly competitive group of applicants,” Kelly Reinke, Springboard incubator lead, told Baking Business. “All five companies in our second Incubator class offer delicious products that cater to the better-for-you offerings consumers are demanding. Springboard exists to help shape the future of food, and we are confident our next class does just that.”

For more information on Kraft Heinz’s Springboard program, click here.

About the author The Vegan Herald

The Vegan Herald, launched in 2015, is a vegan news and information website.

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