The chain has first launches the items at five test locations in California and Georgia, with the goal of making it a nationwide release if these tests are deemed successful (similar to what Burger King did with the Impossible Whopper, which is now sold across the country).
In addition to being able to purchase these items à la carte or through combo meals with two sides and a drink, Long John Silver’s will also offer a Plant-Based Platter, which includes two of the fish fillets, two crab cakes and two sides (vegan sides include French fries, green beans and corn).
“We’re excited to propel change in quick service restaurants by teaming up with Long John Silver’s,” says Christine Mei, CEO of Good Catch, the company whose vegan seafood is being used for the fillets and crab cakes. “With the plant-based seafood sector expected to grow twelve-fold in the next ten years to $1.3 billion, there’s room for dramatic growth. We’re proud to fuel the momentum by delivering the delicious taste, unmistakable texture, and comparable protein that consumers crave.”
In Georgia, these new items are available in the cities of Newnan (52 Bullsboro Drive) and Albany (1805 N. Slappey Drive in Albany), and in California their available in Bakersfield (3801 Ming Ave.), Sacramento (7228 Stockton Blvd.), and Clovis (406 W Shaw Ave.).