Americans are switching from Dairy-based milks to plant-based milks such as almond milk at a rapid pace, according to a new report by Nielsen.
“In fact, almond milk is now America’s favorite milk substitute, boasting sales growth of 250% over the past five years”, according to the report. “During that same period, however, the total milk market shrunk by more than $1 billion.”
When looking at the growth over just the last year – from 2014 to 2015 – sales of almond milk were up 7.8%, while sales of dairy milk were down 7%.
Almond milk has grown so popular, that sales in 2015 were triple that of soy milk; $894.6 million in sales, compared to $297.7 million in sales. The market for coconut milk was just over $61 million, and was just under $18 million for rice milk. Other non-dairy milk alternatives had total sales of around $50 million. All told, there was over $1.3 billion in non-dairy milk products sold in 2015 in the United States.
The full report can be found by clicking here.