Report: Impossible Foods is the Fourth Fastest Growing Brand in the United States

According to a new report of the top 20 fastest growing brands in the United States, Impossible Foods – creator of the Impossible Burger – is ranked fourth.

Morning Consult’s Fastest Growing Brands of 2019 “is the definitive measure of brand growth for both emerging and established brands, showcasing a wide range of companies and products that have accelerated their consumer appeal and awareness in 2019.” In the report they ranked “the top 20 fastest growing brands that have seen the biggest rise in purchasing consideration this year, how that is playing out across generations and which brands have seen a lift in brand identification, even if it didn’t translate to an increase in purchasing.”

The Fastest Growing Brands ranking is determined by measuring growth in the share of consumers who say they would consider purchasing from a brand over the course of the year. Morning Consult Brand Intelligence tracks consumer perceptions on thousands of brands on a daily basis, forming the basis of this report.

The top 20 fastest growing brands are:

  • Doordash
  • White Claw
  • Postmates
  • Impossible Foods
  • Venmo
  • Kind
  • Ring
  • Cash App
  • Purple
  • Prime
  • Jerse Mike’s
  • Uber Eats
  • Grubhub
  • Gillette
  • Nesquik
  • Trolli
  • 100 Grand
  • Hulu
  • Harry’s

The full report can be found by clicking here.

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