Study: Vegans are Happier than Meat-Eaters

According to a new large-scale study conducted by the organization Tracking Happiness, vegans – on average – are notably happier than those who eat meat on a regular basis.

The study, which had 11,537 participants, found that:

    • Vegans report higher happiness levels than meat-eaters (+7%).
    • Happier people are more likely to turn 100% vegan in the future.
    • Only 14% of our meat-eating respondents reported a negative bias towards vegans. Non-vegans aren’t nearly as opposed to veganism as the stereotypes suggest.
    • 32% of vegans & vegetarians state that their biggest driver is the environment.
    • Older people are less likely to ever adopt a vegan diet.

As part of the study, participants were asked “If you look back at the last year of your life, how would you rate your happiness on a scale from 1 to 10?”

This resulted in the following answers:

The average happiness rating of all 11,537 respondents was 6.90.

We then asked about their diet, and grouped the results in the following categories:

  • Vegan (n=1,179)
  • Vegetarian (n=948)
  • Pescatarian (n=422)
  • Meat-eater (n=8,988)

“Our data showed that meat-eaters scored the lowest average happiness rating”, states the study.

The average happiness rating of each group was calculated:

  • Vegans: 7.27
  • Vegetarians: 7.31
  • Pescatarians: 6.99
  • Meat-eaters: 6.80
  • Total average: 6.90


More results from this study can be found by clicking here.

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