According to a new large-scale study conducted by the organization Tracking Happiness, vegans – on average – are notably happier than those who eat meat on a regular basis.
The study, which had 11,537 participants, found that:
- Vegans report higher happiness levels than meat-eaters (+7%).
- Happier people are more likely to turn 100% vegan in the future.
- Only 14% of our meat-eating respondents reported a negative bias towards vegans. Non-vegans aren’t nearly as opposed to veganism as the stereotypes suggest.
- 32% of vegans & vegetarians state that their biggest driver is the environment.
- Older people are less likely to ever adopt a vegan diet.
As part of the study, participants were asked “If you look back at the last year of your life, how would you rate your happiness on a scale from 1 to 10?”
This resulted in the following answers:
The average happiness rating of all 11,537 respondents was 6.90.
We then asked about their diet, and grouped the results in the following categories:
- Vegan (n=1,179)
- Vegetarian (n=948)
- Pescatarian (n=422)
- Meat-eater (n=8,988)
“Our data showed that meat-eaters scored the lowest average happiness rating”, states the study.
The average happiness rating of each group was calculated:
- Vegans: 7.27
- Vegetarians: 7.31
- Pescatarians: 6.99
- Meat-eaters: 6.80
- Total average: 6.90
More results from this study can be found by clicking here.