Apr 25

Tofurky Launches Vegan Cheesecake Line

The vegan food brand Tofurky has launched a line of vegan cheesecakes.

Tofurky, which is known for its vegan meat products including deli slices and ground beef, recently unveiled its “Moocho” line of vegan desserts.

According to Tofurky CEO Jaime Athos, the company’s Moocho cheesecakes will come in three flavors: New York Style Vanilla, Triple Berry Swirl and chocolate.

“After including a plant-based espresso cheesecake in our limited-edition holiday feast kits this past year, we received overwhelming feedback from consumers and retailers asking to include the product in chilled bakery and frozen dessert cases year-round,” says Athos. “After revisiting the branding, pack, and recipe, Moocho Cheesecakes was born. We have called the sub-brand Moocho because we felt a creamy, sweet product like cheesecake would be better suited to dairy-inspired branding than the savory, protein-anchored Tofurky brand.”

Tofurky plans to do a slow-launch of their Moocho cheesecakes, with select stores carrying it with the plan to expand across the U.S. in the coming months.

About the author The Vegan Herald

The Vegan Herald, launched in 2015, is a vegan news and information website.

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