Trader Joe’s Launching Their Own Vegan “Bleeding Burger” on January 20

On Monday, January 20, Trader Joe’s will launch its “Protein Patties”, which is their version of the “bleeding burger” made popular by Beyond Meat and Impossible Foods.

The burgers, which will be located in Trader Joe’s deli section in all of their nationwide locations, will cost $4.49 for an 8-ounce package that includes two patties. This is considerably cheaper than the $5.99 average for Beyond Burgers.

“It may seem far outside the ordinary, implausible, even, but plant-based burgers have become one of the most popular food trends of the past few years, and there’s no sign of slowing down”, Trader Joe’s said in a public statement. “Folks are increasingly going for meatless burgers for all kinds of reasons, but we like to think that one reason in particular is primarily responsible: plant-based burgers have gotten really, really good recently. That’s why we decided to bring in our very own Trader Joe’s Protein Patties, a pair of pea protein-based, quarter-pound burger Patties, that offer the flavor and texture of a traditional beef hamburger, but with none of the meat—or any other animal-based ingredients for that matter.”

The statement notes that: “Unlike a traditional burger, though, Trader Joe’s Protein patties are totally vegan. Implausible as they may seem, Trader Joe’s Protein patties are here, and our veggie burger game will never be the same.”

The Protein Patties, living up to their name, contain 18 grams of protein each.

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