The news was first reported by Vegan Food UK, but their Tweet has since been deleted. However, we were able to confirm with Bel Group through e-mail that yes, they are in fact launching vegan Babybel cheese in the U.S. and U.K. by 2022.
This of course isn’t Bel Group’s first foray into the vegan market. Earlier this year they launched Nurishh, which is a brand focused entirely on vegan cheese products including cheddar and mozzarella shreds and provolone slices.
“It’s a milestone day for Bel Brands USA as we have launched our first exclusively plant-based brand, Nurishh,” said the company in March. “This move solidifies Bel’s mission to expand beyond dairy to diversify within the healthy snacking market and meet consumers’ needs.”