UK Burger Kings will begin offering vegan bacon at all of its locations starting January 4th to coincide with Veganuary.
La Vie Foods has announced it has sealed an exclusive partnership with Burger King UK to offer their award-winning vegan bacon across the country starting 4th January. The timing of the release purposefully coincides with Veganuary, which is meant to promote vegan awareness.
The announcement comes after Burger King saw “massive success” offering the vegan bacon at meat-free popups in Bristol and London.
Last month La Vie’s bacon was named ‘Best Plant-Based Bacon in the UK’ at the Plant Based World Expo last for the second consecutive year as well as ‘Best Vegan Bacon’ at the PETA UK Vegan Food Awards.
“We are very proud to be partnering with Burger King, bringing our multi-award-winning, plant-based bacon, La Vi to their restaurants”, says Chief Marketing Officer Romain Jolivet. “This will allow us to accelerate the pace of switching from animal-based meat to plant-based, which is a climate emergency we are all facing”
Jolviet continues: “Thanks to the open-mindedness and leadership of Burger King, proactively moving towards more plant-based options, millions of consumers will be able to try our next generation of plant-based bacon. With only 7 ingredients and a product packed with proteins AND fibers, this is a bakon for the kings, not for the clowns.”
Brand and Communications Director at Burger King UK, Soco Núñez de Cela, comments: “We are thrilled to be joining forces with La Vie™. The synergy between our two brands and fierce campaign tactics meant this partnership was a match made in heaven. After the huge success of our Bristol and Leicester Square meat-free restaurants, we look forward to building on our partnership with La Vie™ to ensure we meet our goal to become 50% plant-based by 2030 in the UK.”
