In an attempt to appeal to nonvegans who are vegan-curious, Babybel has partnered with married couple and actors Jason Biggs and Jenny Mollen to launch a ‘First Time’ Experience “to support cheese-lovers as they lose their V-card (vegan card, that is).”
“From pacts with friends to mishaps along the way, Jason and Jenny have experienced plenty of their own first times, which is why they are helping take the guesswork out for an unforgettable first time…with Babybel Plant-Based”, states a press release. “Just in time for Valentine’s Day, fans can enter to win their own Babybel ‘First Time’ Experience kit. Winners will receive an exclusive Babybel heart-shaped box of plant-based cheese, in addition to other first-time essentials: A set of wine glasses, cheese snacking board, two matching ultra-soft robes, and a cozy blanket. Because after all, you never forget your first.”
In the last year Babybel Plant-Based launches and more than doubled sales expectations, the company says. This year, “even more cheese-lovers are widening their horizons to try the soft and smooth alternative dairy snack developed to taste like Mozzarella cheese.”
“Mini Babybel is a delicious, creamy snack for cheese-lovers of all ages, and we’re thrilled to be able to continue to grow with our fans and meet different lifestyles and evolving preferences with Babybel Plant-Based,” said Melanie Nemoy, Brand Director at Babybel. “We know there can be nervousness and anticipation when it comes to trying your first plant-based cheese. We’re excited to make sure the first time is a great one with Babybel Plant-Based, by offering the taste and texture consumers already know and love.”
Starting February 2 at 10 a.m. ET through February 8 at 11:59 p.m. ET, consumers can visit BabybelFirstTime2023.dja.com to enter the sweepstakes to win one of their very own Babybel ‘First Time’ Experience kits curated by Jason, Jenny and Babybel. For additional terms and sweepstakes conditions see BabybelFirstTime2023.dja.com.
Babybel Plant-Based is now available in a six-count bag at Trader Joe’s in addition to national grocery retailers including Kroger, Whole Foods, Meijer, HEB, Giant, and select Albertson’s and Target stores for an SRP of $5.39. To find Babybel Plant-Based near you, visit babybel.com/en-us/locator.
