According to a new report Americans are set to consume an eye-opening amount of vegan wings during this year’s Super Bowl.
Vegan wings from VEDGEco.
The new report by Compassion in World Farming (CIWF) shows that an estimated ten million Americans will consume around 160 million plant-based wings during Super Bowl LVII which airs on Sunday, February 12.
Although this number is considerably less than the 1.4 billion chicken wings expected to be consumed during the Super Bowl, plant-based wings are expected for the first time to account for over 10% of all wings eaten.
To estimate vegan wings’ popularity, CIWF estimated that roughly 6% of the U.S. population consider themselves vegetarian or vegan, and roughly one-third (33.5%) of Americans have adopted a flexitarian or reduced-meat diet. Combined with data suggesting about 100 million Americans watch the Superbowl every year, the group reached a figure of 160 million vegan wings.
Despite a recent slowdown in the plant-based category, Compassion in World Farming is optimistic about plant-based wings’ future prospects. “Super Bowl fans represent a cross-section of society and it may surprise some to know how many will be opting for delicious and compassionate alternatives to animal-sourced foods next Sunday,” said Ben Williamson, US Executive Director, Compassion in World Farming. “Plant-based alternatives to classic American foods are now available at grocery stores across the country, meaning that there’s never been a better time to substitute meat made from factory-farmed animals with meat made from plants—for a healthier, safer, and more equitable food system.”
