Plant-based cheese brand Vitalite is expanding its distribution to more than 5,000 retailers in the U.S., including Albertsons, ACME, Safeway and Harris Teeter locations.
The vegan-certified, dairy-free cheese launched in 2022 and its presence has grown rapidly since then. In a recent consumer survey by Wakefield Research for Vitalite, 68% of Americans report having tried a plant-based alternative, while nearly a third (31%) of Americans use a plant-based substitute for meat, cheese or dairy products in an average of eight meals a week.
“As a dairy company, we knew our cheese expertise could deliver a plant-based alternative that lives up to cheese expectations,” said David Cherrie, Saputo USA Vice President, Marketing and Innovation. “With ongoing retail distribution expansion, we look forward to continuing to bring Vitalite to consumers across the country.”
Vitalite is available in six dairy-free varieties, including mozzarella-style slices and shreds, cheddar-style slices and shreds, plus grated Parmesan-style crumbles and a creamy original spread. Consumers can find Vitalite in the dairy section of retailers across the country in stores such as Shaw’s, Safeway, Giant Eagle, Key Foods, ShopRite, Hannaford and Harris Teeter, in addition to many other retailers.
To learn more or find a local retailer, visit Vitalite.com.
