Veganuary 2023 has broken all previous records with more registered participants than ever, with 706,965 people officially signing up for the vegan diet challenge from nearly every country in the world.
This is according to data released by the official Veganuary organization via a press release. Veganuary notes that the overall participation is likely much higher, as validated by several studies. At the beginning of the month the charity said that one person every 2.4 seconds was signing up. This year marked the 10th for Veganuary.
During this year’s campaign actress Lucy Watson and French restaurateur Alexis Gauthier served as official Ambassadors for Veganuary.
Veganuary points to YouGov polling showing that 9% of those in the UK say they’ve participated in at least one Veganuary event.
“These figures provide an exciting glimpse into the broader public participation in Veganuary and its influence as a social movement”, the group says.
A show of its vast and growing cultural impact, Veganuary had 894 million views, and over 300 million people engaged with its international social media channels this January.
