A new survey has found that a strong majority of those in Great Britain plan to reduce their meat consumption by replacing it with plant-based offerings.
According to the survey – commissioned by The John Lewis Partnership and conducted by OnePoll – found that 58% of those in Great Britain plan to reduce their meat consumption and replace it with plant-based meat. The majority of that 58% say they plan the change because of its environmental benefits.
Of those planning to reduce their meat consumption, 36% plant to do so because it’s a more ethical choice, and around 20% believe that it will reduce their overall food bill for the month.
The survey found that 57% feel it is important retailers responsibly source wherever in the world they get their products, with 26% saying it’s important retailers responsibly source only in the UK.
“This research shows the British public are considering their own actions and so are we – this is why we’re going back to our roots and focusing our efforts on protecting and restoring nature”, says Marija Rompani of The John Lewis Partnership. “Whether it’s eliminating fossil fuel use across our transport operations, investing millions in conservation projects in regions where we source our products, collaborating with other retailers, or helping our farmers make the transition to net zero, we are acting where we can make the biggest impact.”
