Beyond Meat has expanded its recently launched protein beverage line, introducing four new flavors of its Beyond Immerse sparkling protein drink as the company continues pushing further into the plant-based beverage market.
The California-based company, best known for its plant-based meat alternatives, first unveiled its Beyond drinks earlier this year as its debut entry into functional beverages. The launch marked a notable shift for the brand, moving outside traditional center-of-the-plate offerings and into ready-to-drink nutrition products sold directly to consumers through its Beyond Test Kitchen platform.
Now, Beyond Meat has added Cherry Berry, Strawberry Lemonade, Piña Colada, and Cucumber Grapefruit to the lineup. The new flavors are available for a limited time starting today, exclusively through Beyond Test Kitchen, and are also being offered in variety packs.
Beyond Immerse is marketed as a sparkling protein drink formulated with plant protein, fiber, antioxidants and electrolytes. It is available in both 10g and 20g protein options, with each serving containing 7g of fiber.
“Beyond Immerse represents a meaningful next chapter for our brand as we expand beyond center-of-the-plate protein,” said Ethan Brown, founder and CEO of Beyond Meat. “We challenged ourselves to redefine the protein drink, designing a beverage that immerses the body not only in protein but more broadly in the remarkable power of plants. Available in 10g and 20g protein varieties and packed with 7g of fiber, antioxidants, and electrolytes, Beyond Immerse fuels and nourishes the body. We can’t wait for consumers to experience the new flavors for themselves.”
The limited-time flavor expansion signals Beyond Meat’s continued efforts to diversify its product portfolio as competition in both plant-based foods and functional beverages intensifies.
