According to a new report, 63% of those in Switzerland are actively trying to reduce their meat consumption.
The third Plant Based Food Report was conducted by Coop Market Research and LINK. The report found that over the past three years vegan burgers saw a 252% increase in sales. Even more impressive, vegan meat alternatives as a whole saw an increase of 350% during the same period.
The report found that vegan burgers account for a fifth of all burger sales, and currently, schnitzel substitutes are the most in-demand with sales of 17.7 million Swiss Francs.
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