According to a new survey commissioned by Good Food Institute Europe and conducted by OpinionWay, a majority of consumers in several key European countries have reduced their meat consumption in the past five years.
The survey found that 61% of those in Italy have reduced their meat consumption in recent years, compared to 59% in France, 58% in Spain and 50.5% in Germany. In addition, a significant percentage have stopped eating meat all together: 31% in Germany, 24% in Spain, 21% in Italy and 16% in France.
The survey also found that half of Italian and Spanish consumers eat plant-based meats at least once a month. This is 40% in Germany and 20% in France.