Report: Impossible Foods is the Fourth Fastest Growing Brand in the United States

According to a new report of the top 20 fastest growing brands in the United States, Impossible Foods – creator of the Impossible Burger – is ranked fourth.

Morning Consult’s Fastest Growing Brands of 2019 “is the definitive measure of brand growth for both emerging and established brands, showcasing a wide range of companies and products that have accelerated their consumer appeal and awareness in 2019.” In the report they ranked “the top 20 fastest growing brands that have seen the biggest rise in purchasing consideration this year, how that is playing out across generations and which brands have seen a lift in brand identification, even if it didn’t translate to an increase in purchasing.”

The Fastest Growing Brands ranking is determined by measuring growth in the share of consumers who say they would consider purchasing from a brand over the course of the year. Morning Consult Brand Intelligence tracks consumer perceptions on thousands of brands on a daily basis, forming the basis of this report.

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Study: Veganism May Help Young Women Who Are Socially Disengaged or At Risk of Eating Disorders

Engaging in a vegan lifestyle may have “clinical significance for working with young women who are socially disengaged or who are at risk of disordered eating”, according to a study published this month by the journal Appetite, and epublished by the National Institute of Health.

“One’s relationship to food is an important factor that can contribute to wellbeing but can also lead to eating disturbances”, states the study’s abstract. “Research in this area has linked vegetarianism and veganism to disordered eating. However, through social media, many young women have recently started to share their vegan experiences with many highlighting the role that veganism may have on promoting a ‘healthier’ psychosocial relationship to food.”

The current study “aims to qualitatively explore the role that veganism plays in young women’s wellbeing and relationship to food.” Participants were ten young vegan women aged 18 to 25. Semi-structured interviews were analysed using Interpretative Phenomenological Analysis (IPA). These women “were found to passionately engage in a vegan lifestyle, as opposed to just a vegan diet, which appeared to have a number of positive effects such as a healthier lifestyle, a stronger sense of control and agency, more meaningful social relationships, and a sense of connection to a vegan sub-culture.”

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Study: Vegan School Lunches Have Three Times More Fiber than Meat-Based Meals

According to a new study published in The Journal of Child Nutrition & Management, vegan school lunches contain triple the fiber found in standard entrées which contain meat. 

According to the Physicians Committee for Responsible Medicine, fiber is “an important nutrient that not only aids heart health, but also boosts digestion, weight loss, and cancer prevention.”

For the pilot study, researchers garnered their data by introducing plant-based options at a K-8 school in Washington, D.C. Dietitians and researchers with the Physicians Committee for Responsible Medicine partnered with community-based foodservice provider DC Central Kitchen–a nonprofit and social enterprise that fights poverty and hunger through a variety of programs, including providing high-quality food to 16 schools across Washington–to pilot six vegan entrées at a public school with nearly 500 students, ages 5-14.

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Nestlé Announces Digiorno Pizza and Stouffer’s Lasagna With Vegan Meat

Nestlé has announced that it will soon release version of its DiGiorno pizza and Stouffer’s lasagna made with vegan beef.

The new products will feature Awesome Grounds, which is vegan beef (similar to Beyond Burger) formulated by Sweet Earth. Sweet Earth was purchased by Nestlé in 2017.

The DiGiorno Meatless Supreme will feature these grounds along with olives, bell peppers, and onions, while the Souffer’s Meatless Lasagna will also feature Awesome Grounds along with an herb-seasoned tomato sauce. Unfortunately both products will contain non-vegan cheese, making them a vegetarian – and not a vegan – option.

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London Named Most Vegan-Friendly City

HappyCow, a 20-year old vegan restaurant guide which covers over 180 countries and over 8,000 restaurants, has released its list of 2019’s top 10 most vegan friendly cities in the world.

Topping the list for the second year in a row is London, the capital of the United Kingdom. In 2017 London became the first city to have over 100 completely vegan restaurants – they now have an impressive 152. Rounding out the top three are New York (U.S.) and Berlin (Germany).

According to HappyCow, this list “is determined by four main factors: the number of vegan restaurants in a five-mile radius in the most vegan restaurant-dense area in each city, the number of vegan/vegetarian/veg-option restaurants in the same five-mile radius, vegan restaurant count to population density, and our impression of the over-all vegan-friendliness of the city (availability of festivals, meetups, & community).”

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Taco Del Mar Adds Beyond Meat Crumbles to All Locations in U.S. and Canada

The surf-inspired, Baja-style Mexican-food Chain Taco Del Mar has announced that starting yesterday, vegan Beyond Meat crumbles are available at all of its locations in the United States and Canada. 

The vegan beef crumbles are available at all of the over 100 Taco Del Mar locations, and can be found as part of the Beyond Meat Taco, which can be made vegan by removing the cheese. However, even better, the crumbles can be added into any other item the chain offers, which includes tacos, burritos, taco salads and enchiladas.

The chain tested out the vegan meat at select locations earlier this year, and it was so successful that they quickly decided to expand the item to be available nations-wide.

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Study: Restricting Animal Products, Increasing Plant-Based Foods, “Facilitates Type 2 Diabetes Prevention”

Restricting animal products while increasing healthy plant-based foods intake facilitates the prevention of type 2 diabetes, according to a new study published by the journal Clinical Nutrition ESPEN, and epublished by the U.S. National Institute of Health

Diabetes word cloud.

“Type 2 diabetes (T2D) is a frequent disorder largely preventable”, states the study’s abstract. “The aim of this review was to summarize information on the association between dietary habits and the risk of developing T2D.”

For the study, researchers conducted a comprehensive literature search using the PubMed database from its inception to June, 2019. Articles were restricted to those written in English and concerning human subjects, and relevant manuscripts found in the list of references of the retrieved articles were also used in preparation for the review.

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California: Meat Industry Attempts to Block Animal Welfare Law, Judge Strikes Them Down

The meat industry’s attempt to prevent the implementation of an animal welfare law through a preliminary injunction has been struck down by a California judge.

Judge Christina A. Snyder (Central District of California) has ruled against the North American Meat Institute’s (NAMI) request for a preliminary injunction to halt the implementation of Proposition 12, which expands the minimum space requirements for animals that are raised for consumption.

NAMI is in the process of suing the state of California in an attempt to overturn Prop 12, and they sought to have an injunction placed on the measure becoming law while the legal case moves forward. However, Judge Snyder ruled against this, stating that Prop 12 can go into effect as written.

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Ford Debuts Entirely Vegan Mustang

Ford has officially unveiled the 100% vegan 2021 Mustang Mach-E SUV.

Ford states the the newest Mustang model – which is electric – will be available to purchase both online and through nationwide dealerships beginning in late 2020 (likely around November).

“We wanted it to be an animal-free product,” says Brittany Moss, a color and materials designer at Ford, told CNET, saying that this was the right decision for the sort of customer they’re trying to attract, including those who are environmentally conscious.

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New York City Council Passes Resolution to Ban Processed Meat at Public Schools

The New York City Council has adopted a resolution that calls upon the Department of Education to remove all processed meats from public school menus.

Resolution 238, approved earlier this month, calls for a prohibition on processed meats including hot dogs, pepperoni and bologna.

“We cannot continue feeding our children substances that are scientifically proven to increase their chances of cancer later in life,” says Brooklyn Borough President Eric L. Adams, who is vegan himself. “We must feed our kids nutritious meals that will nourish their bodies and help them perform better academically. Kids want to be healthy and strong, so let’s help them get there by feeding them healthy meals.”

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Disneyland and Disney World Adding 400 Vegan Dishes to Parks

In a move that is sure to excite vegan park-goers, Disney has announced over the next several months they will be adding 400 new vegan food items to their popular Disneyland (CA) and Disney World (FL) theme parks.

The move will with quick-service restaurants in Disney World Resort in Florida on October 1st, followed by table-service eateries on October 3rd. Disneyland Resort in California will begin offering some of the same dishes – plus additional ones – in the spring.

“Our guests will now be able to choose from hundreds of sweet and savory creations, including many brand-new dishes destined to become fan favorites,” says Disney Parks Editorial Content Director Thomas Smith. According to Smith, the new options will include vegan hot dogs, burgers, and sausages, along with a plethora of salads and other meals including eggless Florentine, a plant-based hot link smokehouse sandwich (Animal Kingdom), and a maple-chipotle barbecue-braised jackfruit dip.

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Report: Beef and Dairy Industries Will Collapse by 2030

According to a new report, which states that “We are on the cusp of the fastest, deepest, most consequential disruption of agriculture in history”, the beef and dairy industries are unlikely to survive past 2013.

“By 2030, demand for cow products will have fallen by 70%”, states the RethinkX report, which is titled The Second Domestication of Plants and Animals, the Disruption of the Cow, and the Collapse of Industrial Livestock Farming. “Before we reach this point, the U.S. cattle industry will be effectively bankrupt. By 2035, demand for cow products will have shrunk by 80% to 90%. Other livestock markets such as chicken, pig, and fish will follow a similar trajectory.”

The report states that: “The current industrialized, animal-agriculture system will be replaced with a Food-as-Software model, where foods are engineered by scientists at a molecular level and uploaded to databases that can be accessed by food designers anywhere in the world. This will result in a far more distributed, localized, stable, and resilient food-production system.”

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