42% of consumers worldwide think most people will likely be eating plant-based food instead of meat in the next ten years.
This is according to a new global consumer research study conducted by GlobeScan, a global insights and advisory consultancy, and EAT, the science-based non-profit for global food system transformation.
The report into healthy, sustainable, and equitable food also revealed that more than half of people (51%) say they feel less secure about their food supply in the face of Covid-19, conflict, and climate change. There is significant variation in how this is being felt in different countries and regions, with Latin America reporting some of the highest levels of food insecurity in Brazil (73%), Columbia (72%), and Peru (69%), together with Kenya (77%) and Italy (64%). Respondents from India (19%), Saudi Arabia (33%), and Egypt (35%) on the other hand show the least concern.
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